Saturday, February 10, 2007

Butterfinger has a better idea

While shopping at the new Super Wal-Mart today, I happened to find a package of Butterfinger "Stixx" at the check-out counter. Needing a bit of an engergy boost after the marathon that is Super Wal-Mart, I bought a two-pack, though I normally don't buy Butterfingers, or any candy bars for that matter.

But these "Stixx" type of Butterfingers are really good! In a stick that is about the size and shape of the traditional pretzel stick, Nestle has instead given us a Butterfinger bar, sans the bar. The resulting treat is light, crispy, and I think much better than a traditional Butterfinger.

In today's world, it seems that it isn't enough to have a food item in just one form, there has to be 10,000 different variations on a theme. A good example of this is what Nabisco has been done to the Oreo Cookie.

But the Butterfinger Stixx is not just another mindless variation on a theme, but, in my humble opinion, an actual improvement over the traditional Butterfinger bar. Kudos to Nestle for an idea that's actually well executed.

You can find out more about the "Stixx" here: Official Site of Nestle Stixx®

<>< TM

No comments: