blogging for jobs

Well, I must admit I wasn't expecting to see an article like this...but it's good news for those of you who WANT people to know the real person behind the blog.

From the Wall Street Journal (where else?):

How Blogging
Can Help You
Get a New Job
By SARAH E. NEEDLEMAN
April 10, 2007

Corporate recruiters have long surfed the Web to vet potential hires, but now they are also surfing blogs to unearth job candidates, expanding their talent pool and gaining insights they say they can't get from résumés and interviews.

Ryan Loken, a Wal-Mart Stores Inc. recruitment manager, says he spends one to two hours a week searching through blogs for new talent or additional information about the candidates he has interviewed. "Blogs are a tool in the tool kit," he says. Since he joined the Bentonville, Ark., retail giant three years ago, Mr. Logen estimates that Web journals have helped him fill 125 corporate jobs. Most of the recruits were referred to him by bloggers and blog contributors, and some were the writers themselves.

In addition to blogs that focus on their industry or field of interest, recruiters say they check candidates' blogs about noncareer-related topics for evidence of writing skills and clues to how well rounded they are.

Most blog-related recruits are professionals in technology and media because jobs in these fields often require knowledge of the blogosphere, says Kirsten Dixson, a founding partner at Brandego LLC, a career-management firm in Exeter, N.H., that specializes in personal branding.

In June, Brian Balfour's blog, SocialDegree.com, inspired an unsolicited offer for a product-manager job from an executive at Zoom Information Inc. "I was impressed by the points Brian was making and the way he was making them," says Russell Glass, vice president of products and marketing at the Waltham, Mass., technology company. The blog also offered details about Mr. Balfour's work history and education. "It was a no-brainer to give him a call and see if he'd be interested," Mr. Glass says.

Mr. Balfour says he was intrigued when he heard about the opportunity. "It came at a time that was pretty right for me because I was just coming off selling a business and looking for where I would head next," he says. Three months later, Mr. Balfour, who is 24 years old, got the job.

Greg Sterling, a strategy consultant for Internet companies and a blogger in Oakland, Calif., describes job offers as "a natural byproduct of the exposure you get from blogging." He says he gets about 15 inquiries a month from companies and search-firm recruiters seeking to fill consulting gigs and full-time jobs. "My blog is a vehicle that keeps me exposed to people on a daily basis," he notes.

SOURCE: Wall Street Journal: 10 APRIL 2007: How Blogging Can Help You Get a New Job

Gee, maybe I should start using my real name...and post my resume too...like this girl has...(and you can see her blog here.)

<>< TM