While at the local Wal-Mart, I stopped by the sporting goods department taking a good, long look at various hunting/camping knives. I wanted a new, inexpensive fixed-blade knife with a rubberized grip. I've always owned folding-blade knives, but they can be a pain to use, especially if they don't have a locking mechanism: none of my folding- blades have one.
To my great delight, Wal-Mart had a close-out on a Buck "Diamondback" knife with a rubberized grip. And the price was right: a mere $15.
But even more delightful was a little message from Chuck Buck (chairman of Buck Knives) enclosed within the warranty card:
If you are a new Buck knife owner, "welcome aboard." You are now part of a very large family. Although we're talking about a few million people, we still like to think of each one of our users as a member of the Buck Knives Family and take a personal interest in the product that was bought. With normal use, you should never have to buy another.
Now that you are family, you might like to know a little more about our organization. The fantastic growth of Buck Knives was no accident. From the beginning, management determined to make God the Senior Partner. In a crisis, the problem was turned over to Him, and He hasn't failed to help us with the answer. Each product must reflect the integrity of management, including our Senior Partner. If sometimes we fail on our end, because we are human, we find it imperative to do our utmost to make it right. Of course, to us, besides being Senior Partner, He is our Heavenly Father also; and it's a great blessing to us to have this security in these troubled times. If any of you are troubled or perplexed and looking for answers, may we invite you to look to Him, for God loves you.
"For God so loved the world that he gave His only begotten son; that whoever believeth in Him should not perish, but have everlasting life." John: 3:16